Monthly Archives: March 2016

File Storage System

download (5)Having a copy of vital files is always a good option. In big MNCs, there are lots of documents, records of every individual and so on. Therefore it is imperative to store documents. But there comes a point in time where the papers eat up on your floor and storage space. At such times, a file storage system comes in handy.

Storing your documents at a secured location is helpful for your own business premises, and in addition to this, you get more space in your office/work place. So let’s us get you started as to why having a file storage system is vital asset for your organisation. It reduces risk, makes finding information less time-consuming, and also saves money.

The file storage system not only keeps your office space to an optimum but ensures your staff will work at their maximum. Get done with the headache of constant file retrieval from stacked boxes. Now files won’t get lost or misplaced and won’t deteriorate through handling. Storing your files someplace else, keeps them in a pristine condition. It really is the smart way to go.

Therefore, it is the best practice to do a clean-up of your files and store them at a secured facility at every quarter. With that in mind, corporate and organisations should set up a file storage process.

There are many companies in the file document storage where they securely store your files/documents in their secured facility. These days a lot of start-ups are offering innovative ways to storing your files. The truth is that it can get a bit steep on the financial front, but will give you the space you are looking for desperately. In India, storage service facilities help you with e.g. dissembling, packing, transporting and then storing it in their storage facility, so that your goods remain in sound and usable condition. Similar storage experts offer you a storage system by keep your records secured until you need it or till destruction whichever comes first.

But there are other services which, from the comfort of your house, can be picked up after a free survey is conducted to get a better understanding of how much space is needed. If you require any of your goods back, you get your delivery in 48 hours right back at your doorstep.

You always know where your documents are, and can access them instantly. It is a far better alternative to your filing cabinet.

If you don’t already have a file storage system in place, call us and we will be glad to help you with it from A-Z with a customised plan, without you moving from your chair.


How to Craft an Intriguing Elevator Pitch or Byline

download (4)The typical elevator pitch goes like so:

I help the blah blah blah do the blah blah blah… YAWN!

Does that sound like yours?

Are you excited about sharing your elevator speech, or do you drag your feet in those networking events hoping you’d never have to whip it out?

After spending 6 weeks agonizing over an elevator pitch, how many times have you actually used it?

Is whatever script you landed on so freakin’ boring and formulaic that you’d rather dress like captain underpants than recite your elevator pitch that makes you sound like everybody else?

If you aren’t excited about what you’re saying, how can you expect others to be convinced?

Even if you don’t go to networking events, writing an elevator pitch is still a great exercise in honing in on your marketing communication with a very useful final product…

– The process makes you get crystal clear on you “why, who and how” so you can focus on doing what matters

– The process helps you distill your marketing message to something succinct that can easily be grasped by others

– The process forces you to be intentional about your word choices, and nail down how to present your work so it appeals to your ideal clients (you can then rinse and repeat it in your content and copy)

– Repeating the process periodically can give you the gut-check opportunity to see if your marketing communication is still in alignment with your soul-level message. You’re NOT married to your elevator pitch – with each iteration you evolve closer to articulating your WHY.

– The paragraph you come up with can be used to pitch media opportunities, or adapted as byline in guest posts or introduction in podcasts (the first TWO words in mine has scored me quite a few podcast interviews – read on to find out what they are)

– The elevator pitch you write can be adapted for your social media profiles so you can be consistent across the board (140 characters! It’s a disciplined process to be succinct and impactful at the same time.)

The process gives you the opportunity to understand what’s important for YOU, tease out what your ideal clients need to know about you to want to learn more, and chew on every word to make sure there’s no fluff in your communication.

First thing first, we’re going to break the templates – they are BORING, make you sound “blah blah blah” and get your audience to tune out.

What’s wrong with the typical elevator pitch formula?

They talk about what you do, who you help and what results you deliver.

Which is fine. BUT…

It doesn’t really answer “why YOU?” Who are YOU, really?

There’re many people who do what you do, selling to the same market, delivering similar results.

It’s probably not your audience’s first rodeo. They’ve heard it all. How can you make a first impression that connects and resonates with them?

Elevator pitch, if done wrong, turns you into a COMMODITY.

If you say “I’m a health coach helping women lose weight” – you’re pitching yourself against ten thousand other health coaches and a million other “weight loss” solutions. Ouch.

Not a battle you want to fight.

Good news is…

I’ve got 5 secret ingredients for an elevator pitch that will make your audience perk up and pay attention…

1. Personality

Letting your personality shine through will help you stand out from a sea of sameness that are your competitors who work with the same people promising the same results.

Communicating your personality makes you look/sound like a HUMAN BEING and increases the trust factor, which lends well to building a relationship conducive to conversion.

Your elevator pitch doesn’t have to “pop and sizzle” – in fact, it can backfire if it doesn’t reflect who you are.

What are the words that ring true for you, so you feel confident and comfortable when you say them out loud?

2. Identity

Your elevator pitch needs to evoke an identity in your audience – essentially communicating that you work with people they aspire to become – to increase their desire to work with you.

How can you evoke an identity in your audience so they get inspired to work with you?

3. Point-of-View and Value

Having a point-of-view is essential in anchoring your message and cultivating credibility.

Having a shared value is magnetic to your ideal clients.

How do you communicate your point-of-view and values in a short paragraph?

A lot lie in the words you use and how you phrase your sentences.

Can you make a bold statement about your work that also reflect your beliefs and values?

4. Intrigue

People have an Internet attention span shorter than that of a goldfish (6 – 8 seconds) – you need to capture their attention and make them curious enough to find out more.

It doesn’t mean you’ve to pull some stunt if it’s not your personality. The key is to find the words or a phase that appeal to your ideal clients while piquing curiosity.

How can you communicate why you’re different beyond a conventional “title?”

5. Power of Word Choice

A good elevator pitch is lean and mean. Cut the fluff – make every word count.

A mouthful is never sexy. It gives you more chances to babble, instead of sounding certain and confident.

What bugs me a whole lot is how everyone seems to start with “I help… ”

It may make sense (especially for those in the “helping” profession,) but it always feels “weak” to me. It doesn’t say a whole lot about YOU – everybody can go about having an intention of helping people.

When you put together your elevator pitch, chew on every single word to make sure it packs a punch. Every word needs to add something new and relevant to the pot.

What makes you tick? What would evoke excitement in your ideal clients?

Does it make you feel confident when you say it out loud? Does it give enough information to your audience for them to want to learn more?

Does it point to your values, POV and personality, enough to distinguish you from your competition so your audience would want to find out more?

Intuitive Brainiac | Copywriting Alchemist. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.


Secrets of Bonding 125: Surety Bonds in the Bizarro World

images (1)There have been 24 movies about Superman, but I loved the original TV series starring George Reeves (the Real Superman). Even before that, there were the Superman comic books published by DC Comics.

The character, “Bizarro #1,” first appeared in 1958 – a mirror image of Superman but from a world where everything was opposite from that of humans. That was over 50 years ago, but strangely, there is a little piece of Bizarro World that still survives today. It is alive in our surety rate system. See if you agree…

Example #1

A contractor has won a $1 million contract. The specification calls for a 50% bond: $500,000. The surety’s maximum exposure is $500,000.

Bizarro Fact: The bond rate is based on the contract amount, the full $1 million!

Example #2

Sureties often issue a Performance and Payment Bond in a single combined instrument that states a single dollar amount (penal sum). However, if required, they will issue two separate instruments, one Performance and the other Payment, each with it’s own penal sum (double the amount in the combined bond form.)

Bizarro Fact: When required to issue this double bond amount, the bond premium remains the same as for the combined bond form!

Example #3

The contractor has already started the project. Now it has been verified that 50% of the work is completed and accepted by the project owner. It is confirmed that all related bills have been paid. It is apparent that 50% of the exposure has been eliminated.

Bizarro Fact: The bond costs the same as if it had been issued at the start of the work. There is no reduction or recognition for the portion of the exposure that has been eliminated.

Example #4

The contractor has negotiated a $1 million contract. Now the project owner has indicated that a P&P bond must be provided. The surety states that the cost of the bond will be 2% of the contract amount. Is it 2% of $1 million or $20,000?

Bizarro Fact: The correct calculation is 2% of $1,020,000 or $20,400. The bond premium is calculated on itself, even though it cannot be classified as part of the contract exposure.

There you have it. The Bizarro World we actually live in. Naturally, there are justifications for all the procedures sureties use, but at face value, they seem pretty strange to outsiders.

Steve Golia is an experienced provider of bid and performance bonds for contractors. For more than 30 years he has specialized in solving bond problems for contractors, and helping them when others failed.


How Does Certification Help Your Company?

download (6)And you thought all those certified companies were mad to hang their certificates right on their reception desks?

Think again!

If the certification isn’t so important, why do you think all those companies keep improving themselves over and over again? There are uncountable companies in this world; each of them is managed by someone or the other, who tries his best to make it better after every passing day. There are a lot of reasons why companies get certified.

But why does a firm need to be certified? How does your company improve its image if it is certified? You wonder. Read below to know how certification helps a company:

• It acts as an important tool to get more clients for your business: The good thing about having a certified company is that it acts as a tool to attract more clients for your business. Your clients know that the quality of your company and products is good enough to be hired.

• You compete fairly with all of your competitors: When you have a certified business, you compete in a much better way with all your competitors. You know that you have something that proves you better than most of them. This helps in making you a more confident firm.

• Your clients are able to trust you more, if your company is certified: Since certification is done only for those companies that are good enough in their qualities, your clients and customers trust you and your company more than those companies, which are not certified. You not only win a competitive advantage over your competitors, but also create an amazing reputation for your business.

• If you have a certified company, you can hire better employees and minds for your organization: The good thing about having a certified company is that you don’t need to compromise on the labor and employees that work under your roofs. You can demand for better employees to help your business grow in a much better way.

• The quality of your business is represented if your company is certified: When your company is certified, people understand about its quality. In simple words, the quality of your entire business process is signified by the certification of your company.

• Your company improves every day to sustain the certificate it has been awarded with: When your business is awarded with a certificate, you know that you need to improve every day to sustain the created reputation.

• It proves that you are serious in your business: The seriousness of your business is represented by the certification of your business. People realize that you are quite serious about the growth of your firm.


Mergers And Acquisitions In Cyprus

download (3)The major legislation that regulates mergers and acquisitions in Cyprus is the Companies Law (Cap. 113). In particular, the sections 198-202 contain provisions about mergers, reconstruction and amalgamation of companies, and exchange of shares between two or more companies. Other important legislations are the Control of Concentration Between Enterprises Law (22(I)/ 1999) and the Safeguarding and Protection of Employees Rights in the Event of the Transfer of Undertakings, Businesses or Parts Thereof (104/(I)/2000). The first one promotes fair competition and the second one safeguards employees’ rights in the event of a transfer of undertakings.


First of all, the companies involved in the merger or acquisition must apply to the Court and then schedule a general meeting of the shareholders of both companies. During the meeting, it is determined if it is required to arrange the liabilities between the shareholders and the creditors. It should be pointed out that the company being merged shall be wound up without going into liquidation and its assets must be transferred to the acquiring company.

According to the provisions of section 198, the merger or acquisition proceeds under the condition that the three-quarters of company’s management approve the transaction. Then a scheme is drafted and it is presented to the auditors. Once the scheme is approved, the companies may file the last petition for approval with the Court. Note that the petition should be accompanied by a sworn statement of one director in each company. Afterwards, a copy of the agreement must be submitted to the Registrar of Companies. Finally, the board of directors of each company will draft a resolution that will determine the reorganisation plan and each company will be obliged to follow this particular plan.

It should be pointed out that regarding public companies, the merger procedure will be the same except for minor changes in the merger plan which must contain:

  • the name;
  • the form of the registered office of the companies;
  • details about the transfer of shares and the amount of money;
  • information about the allocation of shares;
  • the exact date when the new shareholders will have the right to profits;


From a tax point of view, the primary benefit of mergers and acquisitions is that profits derived by the dividends are exempt from the corporate tax. Moreover, mergers and acquisitions are not subject to VAT in Cyprus. Another considerable advantage is that profits generated from the transfer of immovable properties during the merger or acquisition are exempt from the capital gain taxation. In addition, regarding the transfer of immovable properties is not required to pay the transfer fee.